In 2013, few things will matter more to media outlets than growing their digital reader bases. But there’s hardly a clear-cut answer how they should forge ahead to fulfill that goal.
Some analysts have debated mobile’s growing importance for publishers, while others watch major news corporations test the waters with metered paywalls. It’s safe to say that outlets of all shapes and sizes, ranging from 100 to 100,000 digital subscribers, will soon experiment with digital subscription models.
To get a sense of how different outlets are moving ahead, I spoke with four different publishers about their current and upcoming digital subscription strategies.
I recently chatted with The Wall Street Journal, The Economist, The Atlantic, and Maura Magazine about their approaches to digital subscriptions in 2013: