Why Some Musicians May Not Own Their Social Media Followers (Mashable)

When fans communicate with their favorite musicians on Twitter or Facebook, they rarely ask, “Who owns the social relationship?” But for artists and labels, this conversation happens daily — and it may drastically change in the near future.

Take the legal dispute between Noah Kravitz and Phonedog, a phone review site and Kravitz’s former employer. Kravitz had been tweeting from Twitter handle @Phonedog_Noah during eight months of his employment. After leaving Phonedog, the company sued Kravitz — $2.50 for each of the 17,000 Twitter followers he’d gained while employed at the company. In other words, $340,000.

The legal battle between Noah Kravitz and Phone Dog remains unresolved, but the outcome will likely set the tone for future social media ownership disputes, particularly for artists and musicians.

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